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Exclusive: Q&A with DG CEO Neil Nguyen On Last Week’s $525 Million Deal
ADOTAS — Last week, one of the largest ad management companies in the world, DG, announced its plans to sell its television ad delivery business for $525 million to Extreme Reach, Inc. In a unanimous...
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Four Tactics for Launching a Better Mobile Search Campaign
ADOTAS — The need for effective mobile targeting in search marketing is crucial, and capturing the real-time query is no longer a complement — it’s a necessity. Unfortunately, a common misconception...
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AdSpruce Brings Unique Mobile Video Ad Tech Solution Out of Stealth Mode
LONDON, September 6, 2013 (ADOTAS) — AdSpruce, the mobile video ad network, has unveiled the Native Ads Server, a mobile video technology solution that is set to unlock mobile video advertising to a...
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Social SEO: The 12-Day Plan
There are a lot of reasons why it is a good idea to practice social SEO, but whenever I’m pressed to narrow it down I ask clients to do two things. First, I ask them to perform a variety of brand...
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The Case for Media Quality
As online advertising matures, new technologies create greater efficiencies, as well as greater worries. Programmatic buying in particular has been praised for streamlining processes and creating...
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New eXelate Data Optimization Service Creates More Effective Smart Data Pools
The most accurate demographic data available results in 1.8X lift in on-target performance NEW YORK, April 4, 2013 (ADOTAS) – Better data accuracy generates up to a 1.8X lift in on-target campaign...
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Marketing Attribution: Mapping the Digital Engagement Path
ADOTAS – Smart online marketers understand that you can’t make a sale with a single ad. No matter how compelling the message or image, a customer’s journey from awareness to conversion happens across...
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Making the Transition from Google Affiliate Network
ADOTAS — For clients who have been relying on Google’s affiliate network (GAN), it is somewhat of a shock that Google has announced the closure of this program. As an agency, Direct Agents has been...
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Pre-roll and the Ramora: Why (and How) Advertisers Must Adapt to Sustain the...
ADOTAS – Nature has many examples of seemingly unlikely symbiotic relationships between animals. But even the most bizarre of these partnerships brings something valuable – and often vital – to both...
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EXCLUSIVE: Viamedia To Launch Programmatic TV Ad Exchange At Advertising Week
ADOTAS — The ad industry is all about automation these days, so why should the planning and buying of television commercials be exempt? In an exclusive pre-Advertising Week discussion with Adotas,...
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Real-Time Bidding Deserves Real-Time Insights: 9 Benefits For RTB Buyers,...
EDITOR’S NOTE: This article, originally published on July 25, 2013, placed at No. 5 in our 20 most popular articles of the year. ADOTAS – The Real-Time Bidding (RTB) revolution in online advertising...
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CPXi: 2014 Will Be the Year of Programmatic Creative
ADOTAS – 2014 will be the year of programmatic. No tough prediction there. Let me go further: I believe that 2014 will be the year of programmatic creative. Google it, you will find me talking about...
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LiquidM Updates Platform, Combining Direct Publisher Ad Serving With RTB...
SAN FRANCISCO, January 7, 2014 (ADOTAS) – LiquidM, the only white-labeled Mobile Advertising Management Platform (MAMP), today announced a new version of its MAMP platform – version 1.8 – to become the...
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Bizo Delivers Record-Setting Fourth Quarter, Enters 2014 with $50M Revenue...
SAN FRANCISCO, February 4, 2014 (ADOTAS) – Bizo, the global leader in business audience marketing, today announced that the company closed out the fourth quarter of 2013 at a record $12.43 million,...
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Maxifier Expands into Buy-Side Optimization with ADMAX TRADE
NEW YORK, March 13, 2014 (ADOTAS) –Maxifier, the leader in total performance optimization, today announced the launch of a new buy-side optimization platform, ADMAX TRADE. Developed as a result of its...
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Four Ways to Fuel Customer Loyalty through Content Marketing
ADOTAS – By now, most of us marketers have come to the realization that we live in a world where the connected consumer has an expectation of instant gratification. This understanding has led to us to...
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Rockerbox Introduces Marketing Platform To Help Marketers Develop Insights...
Rockerbox has launched its Recency Marketing Platform, a technology solution that enables companies to leverage recent user behaviors to improve their customer acquisition and marketing analytics....
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An Ounce of Audience Optimization is Worth a Pound of Inventory
I believe there is a growing trend among publishers taking back more control over their ecosystem, by getting better and smarter at managing their programmatic inventory. And, it is a (belated and...
View ArticleHow Understanding Seasonality Can Drive Your Marketing Success
By Annica Nesty, senior director of marketing science Elite SEM. Seasonality isn’t just the change from fall to winter — it’s any pattern that occurs during a fixed period, whether that’s a year, a...
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How to Properly Optimize Your Images for Your Social Media Channels
By Lili Griffin Images can play a crucial role in different types of social media posts. Whenever a person reads or skims a text, highly compelling visuals always tend to stand out. For instance, if...
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