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SocialCode Launches ‘Social Influencer’ Capabilities to Help Brands Reach...

NEW YORK (October 5, 2012) – SocialCode, a leading social marketing solutions provider, today announces the release of two premium features — Social Influencer Targeting and Social Influencer...

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Legolas, GfK Team to Offer Real-Time Campaign Measurement & Optimization

NEW YORK (October 11, 2012) – Legolas Media has partnered with GfK Digital Market Intelligence (formerly Dimestore) to add survey-based brand research to every ad campaign bought through the Legolas...

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Apsalar is Now Measuring and Optimizing Mobile Marketing Initiatives for...

SAN FRANCISCO (October 19) -- Apsalar (apsalar.com), a provider of mobile engagement management solutions, is now enabling marketers to measure the performance of mobile campaigns for...

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Industry Leaders Offer Predictions for 2013 (Part 8)

1 2 3 4 5 6 7 8 9 10   Scott Chan, Managing Partner/Creative Director/Founder, Whirled “Online video will continue to grow as it’s one of the few mediums that truly connects with audiences and leaves a...

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Industry Leaders Offer Predictions for 2013 (Part 4)

1 2 3 4 5 6 7 8 9 10   Lou Mastria, Executive Director, DAA “2012 was the year that the DAA Industry Self-Regulatory Program became the standard for responsible data use for intelligent online...

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Industry Leaders Offer Predictions for 2013 (Part 1)

John Kottcamp, Chief Strategy & Marketing Officer, Tahzoo: “The evolution from multi-channel to omni-channel marketing.  Expectations are for a connected experience that not only moves from device...

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Super Bowl Advertisers Can Expect a 20% Increase in Web Traffic; Mobile Video...

Those of us in the advertising profession don’t view the Super Bowl like most Americans do. Most viewers will be focused on watching their big screen TVs, eating Super Bowl munchies and hoping for...

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Social SEO: The 12-Day Plan

There are a lot of reasons why it is a good idea to practice social SEO, but whenever I’m pressed to narrow it down I ask clients to do two things. First, I ask them to perform a variety of brand...

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The Case for Media Quality

As online advertising matures, new technologies create greater efficiencies, as well as greater worries. Programmatic buying in particular has been praised for streamlining processes and creating...

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New eXelate Data Optimization Service Creates More Effective Smart Data Pools

The most accurate demographic data available results in 1.8X lift in on-target performance NEW YORK, April 4, 2013 (ADOTAS) – Better data accuracy generates up to a 1.8X lift in on-target campaign...

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Marketing Attribution: Mapping the Digital Engagement Path

ADOTAS – Smart online marketers understand that you can’t make a sale with a single ad. No matter how compelling the message or image, a customer’s journey from awareness to conversion happens across...

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Making the Transition from Google Affiliate Network

ADOTAS — For clients who have been relying on Google’s affiliate network (GAN), it is somewhat of a shock that Google has announced the closure of this program.  As an agency, Direct Agents has been...

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Pre-roll and the Ramora: Why (and How) Advertisers Must Adapt to Sustain the...

ADOTAS – Nature has many examples of seemingly unlikely symbiotic relationships between animals. But even the most bizarre of these partnerships brings something valuable – and often vital – to both...

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Adotas Ranks Adknowledge #1 in Email Ad Performance

ADOTAS — Email remains a valuable marketing vehicle in the world of social and mobile. In a recent assessment of email marketing vendors by Adotas, Adknowledge ranked #1 in the market for performance....

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State of Facebook Ads: CPMs Go Down, Inventory Goes Way Up

ADOTAS – Spruce Media, a leading provider of enterprise-class marketing solutions for Facebook Ads and one of 13 Strategic Preferred Marketing Developer partners, has issued its State of Facebook...

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Marin Software Announces Platform Enhancements for Facebook Advertisers

SAN FRANCISCO, May 07, 2013 (ADOTAS) – Marin Software, provider of a leading revenue acquisition management platform for advertisers and agencies, today announced new capabilities that enable marketers...

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SiteScout Acquires IP Assets from AdBrite

TORONTO, June 20, 2013 (ADOTAS) – SiteScout, the world’s leading self-serve media buying platform, today announced the acquisition, through a subsidiary corporation, of certain intellectual property...

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Five Tenets for Content Marketing Success

ADOTAS — When it comes to effective marketing strategies, nothing is garnering more praise or trade media ink than content marketing. Technology has made creating quality content a snap, and social...

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Q&A With Seth Demsey of AOL Networks: Not One or the Other — Both

ADOTAS – On the heels of his evocative presentation last week at the IAB Advertising Technology Marketplace event in New York City, I sat down with Seth Demsey, (pictured) Senior Vice President, Global...

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Real-Time Bidding Deserves Real-Time Insights: 9 Benefits for RTB Buyers,...

ADOTAS — The Real-Time Bidding (RTB) revolution in online advertising has been underway for several years. But to elevate the revolution to even greater heights, marketers now need to bring their RTB...

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