CPXi: 2014 Will Be the Year of Programmatic Creative
ADOTAS – 2014 will be the year of programmatic. No tough prediction there. Let me go further: I believe that 2014 will be the year of programmatic creative. Google it, you will find me talking about...
View ArticleLiquidM Updates Platform, Combining Direct Publisher Ad Serving With RTB...
SAN FRANCISCO, January 7, 2014 (ADOTAS) – LiquidM, the only white-labeled Mobile Advertising Management Platform (MAMP), today announced a new version of its MAMP platform – version 1.8 – to become the...
View ArticleBizo Delivers Record-Setting Fourth Quarter, Enters 2014 with $50M Revenue...
SAN FRANCISCO, February 4, 2014 (ADOTAS) – Bizo, the global leader in business audience marketing, today announced that the company closed out the fourth quarter of 2013 at a record $12.43 million,...
View ArticleMaxifier Expands into Buy-Side Optimization with ADMAX TRADE
NEW YORK, March 13, 2014 (ADOTAS) –Maxifier, the leader in total performance optimization, today announced the launch of a new buy-side optimization platform, ADMAX TRADE. Developed as a result of its...
View ArticleFour Ways to Fuel Customer Loyalty through Content Marketing
ADOTAS – By now, most of us marketers have come to the realization that we live in a world where the connected consumer has an expectation of instant gratification. This understanding has led to us to...
View ArticleRockerbox Introduces Marketing Platform To Help Marketers Develop Insights...
Rockerbox has launched its Recency Marketing Platform, a technology solution that enables companies to leverage recent user behaviors to improve their customer acquisition and marketing analytics....
View ArticleAn Ounce of Audience Optimization is Worth a Pound of Inventory
I believe there is a growing trend among publishers taking back more control over their ecosystem, by getting better and smarter at managing their programmatic inventory. And, it is a (belated and...
View ArticleHow Understanding Seasonality Can Drive Your Marketing Success
By Annica Nesty, senior director of marketing science Elite SEM. Seasonality isn’t just the change from fall to winter — it’s any pattern that occurs during a fixed period, whether that’s a year, a...
View ArticleHow to Properly Optimize Your Images for Your Social Media Channels
By Lili Griffin Images can play a crucial role in different types of social media posts. Whenever a person reads or skims a text, highly compelling visuals always tend to stand out. For instance, if...
View Article6 Simple Tips to Increase Your Traffic During Website Redesign
Brace for impact! The company wants a website overhaul. Even worse, you are in dire need to redesign your own website – the one you’ve built for years. What should you do? There are plenty of factors...
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